Save Our Bluff

Like residents throughout Dana Point, Capistrano Beach citizens are concerned with the current trend in our City to put the needs of developers above those of residents. The approval of the Majestic, now Raintree project in the Lantern District (the subject of the recent Measures H and I controversy) created concern because City officials approved variances that far exceeded current zoning, ignoring its own Planning Commission decision.

Capistrano Beach residents were concerned about a proposed development project along Pacific Coast Highway directly in front of the iconic bluff that has been part of Dana Point’s landscape for eons. Recognizing that there are many vacant lots along this oceanfront strip and that they will have to protect our interests each time one of these lots is developed, they decided to form a “Save Our Bluff” committee to work together to preserve our town and ensure responsible development. A large group of residents formed a committee that prepared signs, researched zoning and relevant issues with the property and began to prepare speeches to be made before the Planning Commission. It looks like for now, those efforts can be tabled.

We are pleased to report that the developer, EKN Development, has now dropped its plans for the proposed hotel, in the face of serious concerns and lack of support expressed by City planning officials, as well as promised opposition from residents in the Save Our Bluff campaign. The property is back on the market and hopefully will be developed within existing zoning codes. If it isn’t, residents are armed with signs and speeches if it becomes necessary to once more “Save Our Bluff”.


SAVE OUR BLUFF shares the following objectives with those who support SAVE DANA POINT:

  1. All zoning codes, particularly for height and floor limits should be strictly enforced in order to protect residents from overbuilding and high density developments that are inappropriate for the coastal village atmosphere we wish to preserve in Dana Point. Variances must meet the legal requirements for any changes from existing zoning as defined in the City code.
  2. Roof decks, which create noise, glare and extra height for elevator towers and stairwells to meet ADA requirements should be disallowed.
  3. Adequate on-site parking and delivery access must be provided by each development to mitigate impacts on surrounding areas, relieve traffic congestion and the potential for overflow parking. Developers, and not taxpayers, must bear the costs of parking for each development.
  4. Natural resources, including our beaches and coastal bluffs must be preserved and protected from overdevelopment.

For more information, see: